Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Adobe Analytics for those deep in data.
Data handling and analysis tool with powerful analytics features
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead Conversion Tracking (6)9.494%
- Pageview Tracking (6)9.292%
- Device and Browser Reporting (6)8.686%
- Bounce Rate Measurement (6)8.686%
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
Web Analytics
Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.
- 9.4Lead Conversion Tracking(6) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
- 8.6Bounce Rate Measurement(6) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
- 8.6Device and Browser Reporting(6) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
- 9.2Pageview Tracking(6) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
- 9.6Event Tracking(6) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
- 8.8Reporting in real-time(6) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
- 8.8Referral Source Tracking(6) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
- 9.4Customizable Dashboards(6) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(812)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.8Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-25 of 44)Adobe Analytics for those deep in data.
- Very flexible reporting in workspace.
- Flexibility in data structure.
- Flexibility in data allocation.
- Building advanced segments simply.
- Support
- Documentation
- The ability to input data from several sources makes it incredibly convenient.
- It's crucial that this platform makes it easy for me to comprehend user behavior.
- It offers comprehensive insights on the functionality of websites and applications.
- Concerns about data privacy vary by location
- The second is that it required a lot of server resources to operate Adobe Analytics.
- For novice users, this tool might be somewhat confusing.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
- Usability of its Workspace module
- Ability to crunch large numbers without any sampling issues
- Reliability - very rarely does anything error
- Certain visual functionality is missing, especially when compared to Excel, e.g. in line graphs
- Looker's dashboards land better with clients due to their improved look 'n' feel
- For less experienced users improved on-page help and tooltips would be appreciated
However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Adobe Analytics Review
- It's very customizable, so that means that the depth of analysis we're able to make in Adobe Analytics, we wouldn't get anywhere near with Google Analytics or other solutions that say that they play in the same space.
- So the first con is that the experimentation reporting is sort of lacking, right? So it's just the very standard significance calculation, but you don't get to do the same thing for segments. So if you segment it, you will also segment the amount of users that entered that data. So we want to know actually from all of those, okay, what does this segment do? Not just reduce the whole result to that segment.
- The second one is that it's very complicated to implement custom tracking for each experiment. If you need that, you need to go back to the tag manager convince someone in there to put your tag and approve it and launch it. So customizability is a blessing and a curse.
Adobe Analytics Review
Right now there are some issues with it just released a little while ago, multifactor authentication for our account manager. So some folks were having issues with that the other day that it wasn't coming into their email. Then we had some issues in the code where we were locking them out of their account. So I actually talked to Adobe yesterday about it and they're going to get someone to come help us.
But just stuff like that, for example, are you a problem? Like that comes in because we see a dip or increase right? Rate of something, whatever we were tracking and we're like, okay, that's an anomaly, right? So we go to the Adobe Analytics tool, along with some of our observability tools to really say, okay, we're in the customer journey potentially, right? Is the error happening? What page were they on? Did they go somewhere after? Did they click around somewhere after? It gives us an idea of how to address those kinds of issues that sort of pop up.
- I would say as far as setting up dashboards, for me personally, it's pretty easy, but it does have a learning curve along with it. Once you do know where to find things and how to bring it to life, it just makes sense. After a minute you're like, okay, I realize that's why they have set up that way.
- I really like the feature of having its omni bug track tracking tool. You can be on your own website, and if you don't know what the tag is called or some of those kind of details that you need when you're building out dashboards, you can take a look and use that. That's a web add-on. So you have your page open, and as you're clicking around it's giving you that data on the right hand side of like, okay, here's the page name, here's the E V A R, here's the event. Like all those kind of things that come with analytics tagging. So I really like using that.
- I've given this feedback to them already, but I'm getting tasked with setting up executive dashboards and have become the go-to person to set up scheduled reports for our CIO, our CEO, and all the vice presidents. So one of our senior vice presidents challenged me to get them all in one email because they're getting probably 10 emails (or however many reports I have out there depending on the person). I was trying to set up some automation, and I ended up having to use a different tool, Microsoft Power Automate, to combine those links for those reports to click in there. There's no way in the tool that you can do those things. Sharing is not great in my opinion, and I've spoken to them about that and it sounds like they're coming out with some better sharing capabilities. So that would be my biggest thing is like AI automation and then how do I share this in a really efficient manner to executives that don't necessarily want to get 10 emails just from this in the morning when they already get a ton of other emails.
Areas where it's well suited: I think baseline it's a great product to just be able to create those dashboards, create those reports, collaborate with people. I do a lot of training for it and, you know, once it clicks, it makes sense. Like I mentioned earlier, it's all use case-based, right? I don't think I have a strong opinion on where it wouldn't be suitable I guess. People have a choice on what platforms they use today, so I mean, you can either use it or not use it, in my opinion.
Adobe Analytics Review
- I would say it's very user-friendly. When I started my job at Hilton, I'd never worked with Adobe Analytics before. From day one it was kind of taught to me, but it was more of like initiation by fire. So honestly that can be kind of stressful a lot of times, but Adobe Analytics was one of the best experiences I've had from picking up something quickly and it's easy to become really good at using the tool. That is definitely unique to Adobe. A lot of the other tools that we use in analytics, it's not as user-friendly, the learning curve is way bigger. That was my favorite thing early on.
- The thing that annoys me the most is I don't think it's very easy to do comparative periods. For example, when we're looking at year over year by all of these different metrics, such as when we're looking at device type, marketing channel, you're digging into it. A lot of times we want to look at year over year, how year over year compared to the prior week. It takes a lot of finagling sometimes to get it to work out the way you want it to with the time periods in comparisons.
What is it not good for? I mean I guess this is really obvious, but my job is Hilton's performance. So you have to bridge the gap between the digital story and the overall story, then if there are discrepancies between what we're seeing in Adobe Analytics and what we're seeing in our data lake. You're getting one piece of data from Adobe Analytics, even just bookings. And then we have our other set of data that also has bookings data in there - and it's not just digital but it's all of our other channels. That can be difficult at times.
Adobe Analytics Review
- Customization. There's no limit to what you wanto to track. I mean you have a limited amount of evar so you have to be conscious about, what's worth getting. But I will say that you can just pick and choose whatever you think is important for your business.
- When I first started working on Adobe Analytics, I tried to use the trainings. There's a lot of information when you're new to Adobe. Some of those things are more about telling you what the product is, sounds more like a sales pitch. But when you're like, "tell me, how do I make a report?" I think that's a little bit challenging to find, but maybe I wasn't looking right. That's the challenge that I had with learning how to use it. And again, I guess it goes hand in hand with being customizable to the company, so you have to learn that.
If you don't have much to track, like if you're a small company and you just want to see that your website is visited, then don't spend that much money on Adobe Analytics.
Adobe Analytics Review
- tracking
- marketing channels
- data visualization
- hard to learn
- use to regex
- high pricing
and least is it is hard to learn, documentation should be intuitive
Adobe Analytics - Totally Addicted!
- Segmentation
- User experience
- Speed and agility
- Needs date math
- Implementation skills are hard to acquire
- Steep learning curve
Adobe Analytics - an enterprise investment
- Flexible reporting tools with ability to create detailed custom reports
- Fast view generation (compared with Google Analytics)
- Flexible implementation that can easily scale to Enterprise level
- Usability of the interfaces has always lagged behind competitors
- Non-standard naming conventions that often aren't intuitive
- Steeper learning curve than other tools - pre-built reports often aren't the best
Adobe Analytics Review from an Internet Entrepreneur!
- User Friendly- It is relatively far more user friendly than other similar software.
- Accessibility of Insightful Reports at a click of button
- Dashboard that has all the features listed at a single place.
- Might be a bit expensive for Startups or Small businesses.
- Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort.
- Sometimes the software gets a bit slow. So you need to keep up with it.
Accurate and helpful analytics
- Tracking user behviour
- Flow diagrams
- Comparing data periods
- Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
- Interaction maps would be a game changer.
Adobe Analytics Review
- Website analytics
- Traffic analysis
- Goals tracking
- Remarketing
- Website integration
- UI
- Lack of dummy data for learning
- Learning material to be more organized
- No 'plug and play' capability
1. Website traffic analysis
2. Great visualization templates
3. Website performance tracking
4. Funnel building
5. Integration with multiple platforms / tools
6. Customer journey tracking and mapping
Not appropriate for:
1. UI can be further enhanced
2. Need more appropriate learning / knowledge hub
3. Need to be simplified to deploy
4. Free trails and dummy data can help adapt more users
A worthy consideration of a paid upgrade
- Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
- Ability to create multiple reporting suites on the same set of data
- Tracking is highly configurable and customizable
- Global filters that can be applied to multiple reports
- Needs trained specialists for initial implementation and help with the in-house learning curve
- Having to pay for the product might be a difficult justification for smaller orgs
- Some legacy areas in the product that need historical context
Adobe Analytics: The Tesla of Analytics
- Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables.
- Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it!
- Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.
- Cost, the price might be prohibitive if you're a small business or team, but if you're an enterprise, it's completely worth it.
- The learning curve, having a specialist on your team or working with a partner will be beneficial as due to flexibility and customization options, implementation work can be daunting if not working with Adobe implementations regularly.
Adobe Analytics
- Highly Customizable
- Ad Hoc Analysis
- Analysis vs reporting
- Highly Technical
- Laborious setup
- Steep Learning Curve
- Customizable tracking of conversions.
- Easily sharable and customizable report creation.
- Tracking of marketing channels and traffic sources.
- Multiple level of breakdowns available across all variables.
- Steep learn curve in comparison to more widely used Google Analytics alternative.
- Limited amount of best practice documentation available around implementation.
- Outdated set of standard reports.
- Lack of suitable real time reporting compared to some other web analytics tools.
- Sending reports automatically via email with a PDF attachment.
- Customizable data sets.
- Broad range of types of data collection (i.e. page views, unique visitors, actions)
- Running custom reports can be time consuming from a loading standpoint.
- Menu system is sometimes difficult to navigate.
- Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
Still learning, but great so far
- Ability to create comprehensive dashboards
- Ability to share with key stakeholders
- Ease of use- heavy analytics and engineering involvement needed
- Clickstream analytics for digital channels (web, app)
- Clusters/ audiences creation
- Unique digital ID creation to remove anonymity in public browsing when using information from forms in the public area and browsing in the private area (app and web logged ins)
- Clickstream analytics for full conversion/journeys funnels
- Use cross navigation variables to identify insights
- Unique ID (identification by cross channel navigation)
- We can easily mix digital information collected by Adobe with traditional/ third party information
- It could add navigation records and better heat maps
One Of The Leaders In Analytics Solutions!
- Custom reporting
- Custom dashboards
- Channel attribution
- Real time reporting
- The learning curve can be complex for new users.
- A lack of out of the box connectors for other platforms.
- Transactional and e-commerce based metrics can be off at times.
Adobe Analytics - powerful and great integrations, but may be overkill for the average user
- Integration with other Adobe Experience Cloud products
- Segmentation
- Page path reports
- Steep learning curve
- Just getting a "basic" report can be cumbersome
- Some of the useful features are too limited
- Your company is already leveraging Adobe Experience Cloud/licensing other Adobe products. The integration with other Experience Cloud tools is one of the biggest advantages.
- You require powerful and robust analytics reporting greater than that of what Google Analytics can provide.
- Your company/team places a big emphasis on page path tracking and conversions from click paths. AA has two powerful and useful features that track the page path. The Pathfinder tool can be configured in multiple ways and shows the page paths that a user takes when on a specified page on your site. If you are seeking to find out the path users take on your site, this is a wonderful feature. The Fallout report is also beneficial for measuring conversion rates. It shows the percentage of users that drop off on a given click path that you specify, letting you see where users are most likely to lose interest/drop off.
- You are a smaller company with a smaller budget.
- You don't have integrations with other Adobe products.
- You need just basic reporting and can live without the bells and whistles.
About Adobe Analytics
The representation of numbers and graphs is very smooth and helps download the entire report in CSV or pdfs also allowing us to automate the report and send it on regular intervals to our emails with the least amount of effort compared to any other tool on web analytics.
- Data Gathering
- Data Cleaning
- Dashboards and reports
- Automation
- Communication- Rarely people know about the tool. This has to increase.
- Documentations and videos for learning - The content on the web for adobe analytics are limited or hard to find this can be improved.
- The use of funnel attribute seems tough , it is hard to find quality learning material for it.
- The real time report - We need to have a method how we can put the real time report on a web page that can give us our metics similar to a web page of share and SIP
Adobe Analytics Knocks It Out Of The Park
- Output - The dashboards are gorgeous and easy to understand.
- Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track.
- Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.
- Cost - You are paying an arm and a leg for this platform.
- Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control.
- Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.
A heavyweight contender
- Report Builder -- it enables you to build custom reports for distribution.
- Dashboards -- it enables you to build custom dashboards for our editors.
- It allows prebuilt custom reports by site levels.
- Visualizations tools are limited.
- The learning curve is steep.
- It would be nice if only one master dashboard is needed and can filter by individual editors.